Life Happens...

You've been wearing clothes since you can remember--haven't shown up naked yet!  But then life happened.....you got promoted, switched jobs, down-sized; you got married, moved to the suburbs, had kids, moved to the city, divorced; your body changed; you changed.....the wardrobe that was working for you just isn't anymore.  The STYLE Principle is here to help!

The STYLE Principle is a Chicago-based wardrobe styling company established by Susan Mowder.  Working 16 years in the fashion industry, Susan discovered true personal STYLE is Specific To Your Life & Essence.  While most people do have an idea of the style they wish to exude, the challenge is often the time, desire and sense of how to achieve it.  Susan--armed with a MS in Education, a knack for proper fit, and a passion for fashion--has traveled across the country teaching the secrets of wardrobe styling success.  The STYLE Principle was created so she could do the same for you!

The mission, a wardrobe that is:

• Reflective of your personal style
• Appropriate for your lifestyle
• Complimentary to your body style
• Easy to use
• Respectful of your budget
• Enjoyable to experience everyday!

Yes, every piece!

 

Ready to get started...

"Just from the Wardrobe Analysis, Susan expanded my outfit options before we even hit the stores!" 

Julie - VP of Human Resources

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Winter Wow - Colorful Coats!

Winter is the season when function and fashion are often fighting -- not this year!  Make a fashion statement and stay warm in a chic, colorful coat.  Brave the winter temperatures in perky purple, optimistic orange, sunny yellow, or vibrant blue.  From short and sporty, to long and elegant, and every length and style in between -- your pick!  Be fashionable, functionals, and colorful this winter -- all in the same coat!

Coats and Belts -- Not Always a Match Made in Heaven!

As many of you know, I am a firm believer in belts.  However, when it comes to coats, belting is reserved for a select few.  First, you must have a small waist.  Some height and a thinner frame help as well.  Also, consider the "poofiness" of the coat fabric and design.  No matter how small your waist, some fabrics or furs are just too puffy to belt.  Keep in mind, any belt draws attention to your waist area, especially if the belt is a different color.  If you are one of the lucky one -- enjoy and belt your coat proudly! 

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