About Susan

Susan Mowder has had a love for the "art of the outfit" for as long as she can remember.  From a very young age, she has been dressing herself, her dolls, the dog, willing family members, and anyone else who would heed her advice.  Eager to be a part of the fashion world, she discovered her mother's sewing machine and learned about the fit and design of clothing literally from the inside out.  While completing her BS in Education/ Radio TV from Morehead State University and her MS from The Ohio State University, she honed her technical skills via numerous courses in textiles, tailoring, draping, and design.

Working in both the teaching and corporate worlds, Susan observed that what she wore often had as much impact on the desired outcome as any other factor.  A 16 year veteran of the women's clothing business, she made a career out of helping others dress to achieve their desired outcomes.  Susan learned the psychology of dressing firsthand on the sales floor at Nordstrom.  She then worked as a merchandiser for upscale clothing lines, and traveled the country educating others on the art of dressing.  Whether her format was a customer appointment, an informational seminar, a buyer's sales meeting, or a staged fashion show, the goal was always the same. 

Throughout her career, Susan developed a keen eye for using line, design, and color to create the most flattering silhouette for any body type.  Since working one-on-one has always been her passion and forte, in 2009, she started her own wardrobe styling company, The STYLE Principle.  She has quickly developed a reputation for clearing out the closet clutter, making the dressing and shopping processes more efficient and fun, and creating wardrobes that enable clients to look and feel great every day!

Due to her real world approach to fashion and dressing, Susan also maintains an active speaking schedule.  Her audiences have ranged from corporate business executives to creative entrepreneurs.  One of her most requested topics is Using Your Personal Image to Your Professional Advantage.