The STYLE Story

The STYLE Principle is a Chicago-based wardrobe styling company established by Susan Mowder.  Working 16 years in the fashion industry, Susan discovered your true personal STYLE is Specific To Your Life & Essence.  While most people do have an idea of the style they wish to exude, the challenge is often the time, desire and sense of how to achieve it.  Susan--armed with a MS in Education, a knack for proper fit, and a passion for fashion--has traveled across the country teaching the secrets of wardrobe styling success.  The STYLE Principle was created so she could do the same for you!

 

The mission, a wardrobe that is:

  • Reflective of your personal style
  • Appropriate for your lifestyle
  • Complimentary to your body shape
  • Easy to use
  • Respectful of your budge
  • Enjoyable to experience everyday!

 

Yes, every piece!

 

Ready to get started...